YourWorld – Norfolk Island

In 2008, 2899 saw a niche on Norfolk Island for a high quality advertising publication that could showcase products and services on offer from Norfolk Island businesses to all visitors to Norfolk Island. Soon after, 2899 Magazine was created and overtime was rebranded and remodelled into YourWorld. That publication later became Discover Norfolk and it is still published bi-annually. In 2009 we formulated an agreement with Norfolk Air to have the publication distributed inflight on all Norfolk Air flight services to and from Norfolk Island, where we produced it quarterly for a total of 3 years. The publication has an advertising subscriber-base of a significant number of Norfolk Island businesses. In fact a higher percentage of businesses consistently advertise their products in YourWorld than in any other marketing publication produced for Norfolk Island visitors in history. The publication operates a 60/40 percentage split of advertising vs content and features articles and advertorials on Norfolk Island’s history, contemporary culture and events. Insprint oversees each publication by contracting sales representatives, writers and copy editing, and has designed and pre-pressed each publication, underwritten all production and contracted on island distribution. Through robust design, strong visual messages, careful use of colour and high quality written content and production specifications, we create a publication that people not only want to pick up and read, but enjoy so much they take it home with them to share with family and friends. It remains the guide of choice for all visitors to Norfolk Island.