Museum Brand Identity
IN ONE LINE...
Redevelop the existing Norfolk Island Museum brand in a way that would define the identity of the Museum and encompass multiple sites in the World Heritage Kingston area
TEAMWORK/TOOLS/COLLABORATIONS INVOLVED IN THE PROJECT
Establish the positive elements and roadblocks of the existing brand and collateral. Establish a design road map for implementing the new assets and what that would do for the overall visitor experience in multiple Museum sites. Work with the Museums team and Government department to refine concepts and work also within the overarching KAVHA World Heritage department framework to ensure the revised brand deliverables would satisfy all parameters.
Category
Brand Communication, Design, IllustrationAbout This Project
Recreate the Norfolk Island Museum brand in a way that would lead the brand forward without leaving the old collateral too far behind. Update the logo and styling of the Norfolk Island Museums to create a refined and clear symbol for the Museum sites moving forward. The completed design is simple, but the simple is clear and it then lends itself to applying the icon to the individual museum sites in Kinston Area. We do this through bright use of colour that gives an impression of learning and discovery, and it is also inviting. We selected colours that reflected the sites and a little of the visitor experience in each location.
The main challenges with this project were working within the tight design constraints presented by the existing design and structure and the overarching World Heritage Area branding frameworks.
Due to the way the existing Museums branding was integrated heavily throughout existing marketing collateral, signage, interpretation panels, together with the limited budget that the client has for replacements it was determined that implementation would have to happen slowly over a period of time as budgets allowed. Throughout this process the impact to the visitor would have to be limited and to do that effectively we chose a path where the logo element was evolved rather than reinvented in a way that ensured there were no conflicting visual messages. In addition this had to be done while adhering to the guidelines of the overarching World Heritage Area under the Australian Government – Kingston Cultural Area department and their co-branding agreement with the Museums.
IMPACT AND OUTCOMES
What we have is a new brand and brand communication documentation, together with a full suite of digital assets to ensure unencumbered accessibility of the brand for all stakeholders moving forward. We created fun brand assets that are visually inviting for the visitor yet give a feeling of an institution and a level of seriousness through strong lines, fonts and shape. We made the Museum brand far more accessible to the visitor and easy to absorb and navigate, both visually and physically.