Lord Howe Island
17329
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Lord Howe Island

IN ONE LINE...

Advertising design, illustration, digital content and assets for Lord Howe Island Tourism

TEAMWORK/TOOLS/COLLABORATIONS INVOLVED TO MAKE THE PROJECT

We work with a marketing representative for Lord Howe Island Tourism to create adverts for national print publications including Qantas inflight magazines and their online web components. We do this utilising existing brand creatives as well as a comprehensive suite of imagery that is available for use. We also create digital assets for online marketing and Social Media channels including their Instagram account which has over 115k followers. Software – Adobe Creative Suite. Illustration.

Category
Advertising, Design, Illustration, Print
About This Project

We have worked for Lord Howe Island on a series of small projects over a period of years. Our work has been featured in publications all across Australia including Qantas inflight magazine as well as creating digital assets for ongoing unencumbered use including for the island destination’s social media channels, specifically Instagram, which has over 115k followers. We have also created countless banner adverts for various online sites where the destination is advertised and several advertisements for print publications.


DIFFICULTIES AND CHALLENGES

The difficulties are working remotely to reflect this South Pacific destination, though it is something we have done for several destinations around the South Pacific and have become very adept to.


IMPACT AND OUTCOMES

Utilising supplied imagery we have created dynamic adverts and digital content in fast turnaround timeframes that have helped to maintain the visual profile of the destination for the client. The adverts we have created have routinely been placed side to side in national publications with major watch and perfume manufacturers, and many of the biggest brands in global advertising.